The person designing is called a designer, which is also a term used for people who work professionally in one of the various design areas, usually also specifying which area is being dealt with (such as a fashion designer, concept designer or web designer). Designing often requires a designer to consider the aesthetic, functional, and many other aspects of an object or a process, which usually requires considerable research, thought, modeling, interactive adjustment, and re-design.

Being defined so broadly, there is no universal language or unifying institution for designers of all disciplines. This allows for many differing philosophies and approaches toward the subject. However, serious study of design demands increased focus on the design process

Design as a process can take many forms depending on the object being designed and the individual or individuals participating.

Defining a design process
According to video game developer Dino Dini in a talk given at the 2005 Game Design and Technology Workshop held by Liverpool JM University, design underpins every form of creation from objects such as chairs to the way we plan and execute our lives. For this reason it is useful to seek out some common structure that can be applied to any kind of design, whether this be for video games, consumer products or one’s own personal life.

For such an important concept, the question “What is Design?” appears to yield answers with limited usefulness. Dino Dini states that the design process can be defined as “The management of constraints”. He identifies two kinds of constraint, negotiable and non-negotiable. The first step in the design process is the identification, classification and selection of constraints. The process of design then proceeds from here by manipulating design variables so as to satisfy the non-negotiable constraints and optimizing those which are negotiable. It is possible for a set of non-negotiable constraints to be in conflict resulting in a design with no solution; in this case the non-negotiable constraints must be revised. For example, take the design of a chair. A chair must support a certain weight to be useful, and this is a non-negotiable constraint. The cost of producing the chair might be another. The choice of materials and the aesthetic qualities of the chair might be negotiable.

Redesign

Something that is redesigned requires a different process than something that is designed for the first time. A redesign often includes an evaluation of the existent design and the findings of the redesign needs are often the ones that drive the redesign process.

Typical steps

A design process may include a series of steps followed by designers. Depending on the product or service, some of these stages may be irrelevant, ignored in real-world situations in order to save time, reduce cost, or because they may be redundant in the situation.

Typical stages of the design process include:

* Pre-production design
o Design brief or Parti- an early often the beginning statement of design goals
o Analysis – analysis of current design goals
o Research – investigating similar design solutions in the field or related topics
o Specification – specifying requirements of a design solution for a product (product design specification[6]) or service.
o Problem solving – conceptualizing and documenting design solutions
o Presentation – presenting design solutions
* Design during production
o Development – continuation and improvement of a designed solution
o Testing – in-situ testing a designed solution
* Post-production design feedback for future designs
o Implementation – introducing the designed solution into the environment
o Evaluation and conclusion – summary of process and results, including constructive criticism and suggestions for future improvements
* Redesign – any or all stages in the design process repeated (with corrections made) at any time before, during, or after production.

These stages are not universally accepted but do relate typical design process activities. For each activity there are many best practices for completing them.

Philosophies and studies of design

There are countless philosophies for guiding design as the design values and its accompanying aspects within modern design vary, both between different schools of thought and among practicing designers.[8] Design philosophies are usually for determining design goals. A design goal may range from solving the least significant individual problem of the smallest element to the most holistic influential utopian goals. Design goals are usually for guiding design. However, conflicts over immediate and minor goals may lead to questioning the purpose of design, perhaps to set better long term or ultimate goals. A 1938 Bugatti Type 57SC Atlantic from the Ralph Lauren collection. “Form follows function” can be an aesthetic point of view that a design can heighten, as often seen in the work of the Bugattis, Ettore, Rembrandt, and Jean.

Philosophies for guiding design

A design philosophy is a guide to help make choices when designing such as ergonomics, costs, economics, functionality and methods of re-design. An example of a design philosophy is “dynamic change” to achieve the elegant or stylish look you need.